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Insights on Outbound Conference in Atlanta

Pointclear

The entire day was spent talking about prospecting. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 movement harshly declare that proactive targeting and prospecting for new business is dead. Prospecting sets you up for everything else in sales.”.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. Pivots large and small. Largely by being nimble. The lesson to be taken from Amazon’s story?

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