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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway.

B2B 178
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How to Build a Sales Process: The Complete Guide

Nutshell

Tailor your sales process to your industry “The process should always focus on the customer, and customers can be very different across industries, whether you’re a B2C healthcare organization or a B2B infrastructure company,” says Jacco vanderKooij, founder of Winning by Design and author of Blueprints For A SaaS Sales Organization.

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7 Tips for Automating B2B Lead Generation

Sales Hacker

In the past, many were using digital tools to improve their business and be more efficient. Luckily, there are tools that can help with that so you won’t be shooting in the dark. Use marketing automation tools. Content marketing is a good tool for building trust and gaining more visibility. Put your content to work.

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The Cycle Of Customer Loyalty: 8 Tips To Live By

InsideSales.com

Net Promoter Score Definition : This management tool determines customer loyalty by measuring a consumer’s willingness to recommend the business’ great service to other people. This is a common practice in the retail and B2C industries. Free advertising by way of word of mouth from loyal customers.

Loyalty 45
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Employee Advocacy: 15 Important Facts and Fallacies

LeadFuze

For instance, if you’re in a B2B (Business to Business) sector, LinkedIn is the best platform for sharing content, while Facebook is the most suitable for the B2C (Business to Consumer) environment. Google+ and Twitter are ideal for both B2B and B2C. 2 It Must Be Consistent. Click To Tweet. 4 It Requires A Strategic Approach.