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Insights on Outbound Conference in Atlanta

Pointclear

I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” An example: “Six steps to a perfect test drive.”). Debut something – a new feature, new model.”. Debut something – a new feature, new model.”. “Be

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. I n 2015, however, it is projected to grow slower than display advertising and search.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

It's built on a totally transparent and aligned relationship between marketing and sales, both of whom first need to agree on which accounts to target and how best to engage them according to where they are in their buying cycle and/or customer lifecycle. In this situation, marketing takes more of an enablement approach.