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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like.

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Leads are Hard 

Pointclear

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. I recently wrote a blog called How Much Does a Lead Cost. Guess what.

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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

Cold calling is dead. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. I wrote another blog about this concept that you can find in Top Sales World’s magazine here. Followed by chivalry.

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How to Make Forecast If You’re Failing at the Half

Pointclear

The sales manager has only a few weeks to make his or her first-half numbers and if they’re behind, he or she is not sleeping. Also, getting a new sales manager at mid-year won’t have an impact until the following year. Why it Matters: “In B2B, most companies have sales cycles longer than three months.