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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

It’s a tried-and-true strategy that targets a set of prospects by building outbound email and call campaigns. Behavioral information: actions a company takes like advertising, mergers and acquisitions, or other behavioral characteristics. In general, early-stage companies should only hire salespeople with strong prospecting skills.

Inbound 101