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What Is Enterprise OEM Software Licensing?

Sales Hacker

The OEM software is sold through an “OEM channel.” Resell arrangements are usually made with channel partners, consultants, and solution providers. For a small licensee working with a much larger company, this can be a game-changing form of advertising. Assessing the OEM Channel. And if yes, to what extent?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. You’ll learn a lot if you listen closely. Then, do the work: the hard work and the heart work. Cassie Young. Be curious. Melissa Murillo.

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