Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
Ultimately, Harris states in his 2019 comparison, Airbnb’s overall digital marketing strategy is more effective than Vrbo, but he adds that both companies have room for improvement. We need to rethink what that person’s role is if so much more is moving through a digital channel. An Ongoing Batt le. to 2% of revenue for marketing.
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