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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Parts of our marketing team are tiered out by audience segment.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It all goes back to supporting growth through personalization in strategy, and partnership with sales. Parts of our marketing team are tiered out by audience segment.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

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Questions about the Level 4 Value Creation Approach to Sales

Anthony Iannarino

It’s a new time and the evolution of sales means that things just keep getting trickier, so you got to keep pace here. Anthony: If there’s no implication, I heard a sales person say to me, “One of the interesting trends in my world right now is that all these billionaires like Musk and Bezos and Branson are now trying to go to outer space.”

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The Discovery Call Questions Marketing Agencies Should Ask Their Prospects

Costello

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. In total, we gathered sales qualification questions from 26 experts, as well as the answers they expect to hear from their prospects.