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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%. Professional Training and Coaching: 36%. What is the average email open rate for marketing and advertising companies? Insurance: 38%. Media: 32%.

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2 Ways to Understand Your Buyer’s Needs: Why Insurance Agents Should Understand Demand & Non-Demand Sales Cycles

Hyper-Connected Selling

(If this article resonates for the challenges you have in your agency, be sure to check into the Small Business Sales Manager Coaching Program ). In coaching hundreds of insurance agents over the years, I’ve become aware of a challenge that has arisen for many of them. A clear follow-up program is also critical.