How Message Dilution Is Hindering Your Buyer and Financial Growth
Mereo
JUNE 30, 2022
A CSO Insights study , too, found that almost 60% of companies say their brand message is diluted before reaching the buyer. Marketing builds out digital platforms and other advertising collateral. While messaging consistency is common sense to all, it is not common practice. 28% said they lost more than $10 million.
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