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4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? How many of your prospects are truly ready to make the purchase? Especially in B2B prospecting. Timing is everything. Flip the script.

article thumbnail

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? How many of your prospects are truly ready to make the purchase? Especially in B2B prospecting. Timing is everything. Flip the script.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

For a small licensee working with a much larger company, this can be a game-changing form of advertising. Once the minimum is fully drawn down, the licensor will then commence payments to the licensee based upon the pricing metrics agreed upon in the contract. Start commencing legal and INFOSEC reviews ASAP.