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What Is the Real ROI of a Customer?

SugarCRM

The value of a customer is an age-old debate among company executives and changemakers, and often it narrows down to how much revenue a customer gives to the business. What made you continue doing business with the company that provided the better experience? But how does a company measure such a thing?

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Inbound or outbound sales—which one should you focus on?

Close.io

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Inbound or outbound?