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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. And so a lot of an organization’s overhead goes into paying its sales team.

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Identify prospects through website visitor insights

Zoominfo

With this intelligence, you can run targeted or account-based campaigns to the buying groups at that company. Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website.

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5 Tips for Using Your CRM to Convert Sales Leads

Nutshell

Not to mention, you can use automation features like those found on Nutshell to send your sales representatives reminders to contact leads and complete tasks within a timely manner. That way, whenever a user or lead searches for a keyword or phrase related to your company on Google, your ad can be one of the first things users see.

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How B2B Companies Can Align Sales and Marketing

Pipeliner

Whether a company is B2C or B2B, marketing has moved into cyberspace. Because even companies/businesses that are searching for products or services begin those searches online. One of these is how to align the marketing and sales functions of a B2B company. Bringing Sales into Content Marketing Efforts.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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