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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The information you accrue through sales automation can inform more complete, pointed marketing efforts — and vice versa.

Benefit 97
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How B2B Companies Can Align Sales and Marketing

Pipeliner

Whether a company is B2C or B2B, marketing has moved into cyberspace. Because even companies/businesses that are searching for products or services begin those searches online. But, this new age of digital marketing brings with it some key challenges. Marketing and Sales Must Collaborate.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. And so a lot of an organization’s overhead goes into paying its sales team.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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5 Tips for Using Your CRM to Convert Sales Leads

Nutshell

Utilize sales and email automation Sales and email automation help marketers and sales professionals eliminate certain “non-selling activities” that can eat up time and efforts that could be put toward converting sales leads.