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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

The technology can also be used to deliver geolocation-specific advertisements across all the sites a customer visits after interacting with your brand. Part of Constant Contact’s app marketplace, MarketCapture specializes in lead generation for high-tech clients like software companies. Price: Not publicly provided.