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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. As this HubSpot advertisement in disguise states, HubSpot itself targets organizations of up to 2,000 employees. Constant Contact costs $95 per month for companies with 10,000 contacts.

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A farewell to the open rate

Nutshell

Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Those metrics don’t show up at the top of MailChimp or Constant Contact, but they’re surely much more important to your business. The precision of open rates obscures all of the things we don’t know. Open rate is a distraction.

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8 PPC tips to improve your Google Ads performance

Nutshell

Google Ads are among the most popular forms of digital advertising. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Negative keywords enable advertisers to exclude specific search terms from advertising campaigns to focus on only the search terms that matter to your business.

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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

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7 Most Important Rules of International Negotiations

Pipeliner

You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Every business owner understands the significance of negotiations. There are, however, some things you can do to ensure that your negotiations go as smoothly and effectively as possible.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. INTGRATION. Take the grunt-work out of email marketing. Wait Gordon Ramsay that landing page was fixable.