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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

Consider the decision-maker or buyer within a company — they get sales email… after sales email… after sales email. Has the highest recall rate of any advertising medium. a Qi wireless charger. They knew, for instance, that people are more likely to keep a wireless charger than a mousepad. .

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PODCAST 133: How to Go From Startup to Pre-IPO: Unexpected Lessons From a 20-Year Sales Veteran with Jim Donovan

Sales Hacker

So I got into sales management pretty quickly with EarthLink Wireless. The one thing I will say has really sweetened and juiced our own performance has been the ability to get to the decision maker’s mobile device, and absolutely add SMS into the equation. I just really loved people and working with people.

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