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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. The B2B playbook is changing. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Kira Systems. Group Vice President, Advertising Sales and Partner Solutions for Inclusion Audiences. HERA by Hotel ResBot. VP Demand Generation. Leorre Fishman. Director Sales Strategy. Christina Foley. VP Commercial Sales. Lindsy Fong. Team Leader, Business Development. Lee Fridman. Account Executive. Morgan Melo.