Advertising Demand Generation Remedy Tools 
Sales Hacker
NOVEMBER 15, 2017
Demand Generation. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3. Implement corrections or remedial actions. Deal Closing. Decision Maker. Direct Mail.
Sales Hacker
MARCH 2, 2020
The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.
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