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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

SEPTEMBER 13, 2021

Spontaneous (SME). When leads are drying up, sales calls for a campaign, like showing up at a trade fair or business event. But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer. Organized (corporations).

ROI

ROI Account Marketing Lead Rank

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

170+ Women in Sales Share Their Career-Defining Aha Moment

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