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Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. What is keeping customers up at night is not: “What can you do for me today?” Can you keep up with competitors? She is a member of SME, ASQ, SHRM and the National Speakers Association. Here’s why.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

Spontaneous (SME). When leads are drying up, sales calls for a campaign, like showing up at a trade fair or business event. But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer. Organized (corporations).

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The Discovery Call Questions Marketing Agencies Should Ask Their Prospects

Costello

To help our marketing agency customers put together a killer sales playbook, we teamed up with the Research Team at Databox to get input from their top marketing agency partners. We asked respondents what frameworks they use and gave them the following options: GPCT (Goals, Plans, Challenges, Timeline).

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

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Questions about the Level 4 Value Creation Approach to Sales

Anthony Iannarino

You sold me your product and you also gave me a whole bunch of problems when I have that and I need somebody to help me with that, and I may even have a contract to have certain support, and it’s a level up from level one. It’s not like level four at all because you’re assuming that I can go in and say, “What’s keeping you up at night?”