Why A Promise Statement is more than a Value Proposition
Babette Ten Haken
NOVEMBER 16, 2017
They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. What is keeping customers up at night is not: “What can you do for me today?” Can you keep up with competitors? She is a member of SME, ASQ, SHRM and the National Speakers Association. Here’s why.
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