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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%. Insurance: 38%.

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Does Cold Email Still Work During COVID–19?

MarketJoy

This advertises the products to new customers and captivates their attention to the services provided. In contrast to cold calls, it allowed bulk access to multiple clients at the same time, increasing efficiency and access by the sales team ( Hubspot ). ( Source ). Introduction to Cold Emails. The Art and Its Process.