Remove Advertising Remove Incentives Remove Licensing Remove Sales Process
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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They control their own licensing and simply pay in arrears as they begin to use additional capability. The other point is that we've designed our incentive (commission) plan for our salespeople in a way that creates alignment with the customer and our company.

Revenue 65
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The SaaS Playbook for Moving Up-Market

Sales Hacker

Number of employees / licenses. These enterprise features are usually the incentive for the company to purchase the bigger package. Building a brand can require advertising spend, but there’s also in-house solutions for companies to move the needle. When this happens, it’s time for the sales team to step into the picture.