Hubspot Sales

JULY 28, 2021

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive.

Top of Funnel 117

Top of Funnel Churn Face-to-face Pipeline 117

Sales Hacker

NOVEMBER 16, 2021

The benefits of this approach include creating a steady stream of sales leads and increased sales productivity. Both of these points lead to increased revenue for your brand, which is the ultimate goal for any business. So which lead generation strategies should you be automating? Automated drip campaigns.

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

Sales Hacker

JUNE 11, 2020

Behavioral information: actions a company takes like advertising, mergers and acquisitions, or other behavioral characteristics. Consider naming your personas — it makes them feel real and much easier to teach to the sales team. Automate parts of the process and develop nurturing campaigns. Define your buyer personas.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100