Apparel, B2C, Buying Cycle and Vendor

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

ROI

ROI B2B Social Media Buying Cycle

Sales Pro Central

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

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