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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Employing a tool like Google Analytics can be extremely advantageous for this purpose. Secondly, another vital KPI is engagement rates on social platforms.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Identification of the most effective marketing channels. By analyzing data from different marketing channels, entrepreneurs can determine which channels are most effective at reaching and engaging their target audience.

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The Hidden Treasures in Enterprise Accounts

Pipeliner

In a recent Sandler Research Center survey, the topic of client retention deservedly received significant attention. In the survey, sales respondents worldwide were asked, “What percentage of your sales team’s time is dedicated to client retention versus pursuing new business?”. The next channel is Partnerships and Alliances.