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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

The economy was still reeling from the global financial crisis, 4G mobile networks were introduced for the first time, and Instagram launched as a simple photo-sharing app designed to share mobile phone snaps taken at the moment. These events, along with many others, led to some of the fastest changes in consumer behavior.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Software: 28%. What is the average email open rate for computer software companies? million emails, the average open rate for the computer software category is 28%. Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them.

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