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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. These foundations provide rich data input. A/B testing.

ROI 306
ROI Omniture Data Demand Generation 306
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

JULY 29, 2011

Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen.

Sales Qualified Lead 266
Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266
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