Remove B2B Remove Lead Gen Remove PointClear Remove Prospecting
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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. We work at scale delivering strong ROI by handling the grunt work of prospecting, qualifying, networking, and outreach. If this is how they do their own lead gen, how do you think they’ll handle yours?

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects. Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales.

Lead Gen 113
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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

Pointclear

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.

Lead Gen 197
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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Emails sent to me oblivious that I’m not a prospect. B2B marketers ignore it at their peril.”.

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How many leads must you create to achieve sales forecasts?

Pointclear

Sales forecasts based on lead generation are predictable and repeatable as long as the marketing spend is consistent.”. If you are closing 25% of the prospects, you know that you will have to roughly quadruple the number of leads to make your number. If you only count qualified leads, you will need 50 fewer than raw leads.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.