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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. Traditionally, we think of B2C subject lines about deals expiring at midnight or BOGO specials “(Today only!”)

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Seasonality “Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.” I like to use puns in marketing emails.”

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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. Traditionally, we think of B2C subject lines about deals expiring at midnight or BOGO specials today only!

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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. Traditionally, we think of B2C subject lines about deals expiring at midnight or BOGO specials today only!

B2B 89
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

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