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What is B2B sales? A top guide to business to business sales, process, strategy, and examples

PandaDoc

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. Utilize B2B sales metrics to track success and improve your sales strategy.

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Guest Post: Dear Challenger: Sincerely, Willy Loman

Jonathan Farrington

It is clear that they, like all of us, care about sales. Yet, although it is true that customers have profoundly changed their buying habits and selling has and must change, so many of the author’s conclusions lead me to question if they have started with a misconception of where sales was pre-Challenger.