Sales and Marketing Management

MARCH 8, 2020

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)?

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Buyer behavior: Many buyers are trained to buy at the end of the quarter or year.

Data 120

Data Discount How To Quota 120

Sales Evangelist

JANUARY 26, 2024

The Paradigm Shift in Sales Training Monica and Donald discuss the vast differences in training among salespeople and the urgency of embracing nontraditional methods for pipeline development. They acknowledge that adapting B2C selling tactics to B2B environments has multiple benefits.

Pipeline 40

Pipeline Scale How To Hubspot 40