Are you in Social Media Denial?
SBI Growth
AUGUST 29, 2013
Buyers are evolving and changing. This statement covers B2B, B2C and B2G. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences.
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