SBI Growth

AUGUST 29, 2013

Buyers are evolving and changing. This statement covers B2B, B2C and B2G. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. How a tiny startup accidentally discovered the B2G business model. Define your government buyer personas.

B2G 91

B2G Government Buyer Persona Cold Calling 91

Close.io

DECEMBER 23, 2019

The reality is, your prospects are always going to have objections. Think about it: if a prospect won't agree to talk to you, you'll never be able to sell them anything. And that's when prospects start to get nervous. What you need to do before handling the objection to ensure you and the prospect are on the same page.

B2G 89

B2G Outbound Government Sales Forecasts 89

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey. But it’s also important to consider several issues that prevent converting leads into buyers. Before we dive in, let’s back up and cover the basics.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. What Is Inbound Lead Generation?

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147