What is Data Normalization & Why Should You Care?
Zoominfo
OCTOBER 2, 2018
Here are three common normalization problems: Web forms: For many organizations, most prospect and customer data is collected through web forms. This means two prospects who both have a job title of “Director of Sales” could fill out the form “Dir of Sales” and “DOS” respectively. There’s a reason for the rampant market adoption.
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