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Aligning Customer Objections to the Buying Process

SBI Growth

Don’t get me wrong, I revel in an easy solution. One of the biggest problems for sales reps is customer objections. For instance, in a recent blog I wrote about improving customer insights with micro questions. Talented sales reps will use this customer insight to expertly handle customer objections.

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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.”. What happens when you don’t know your customer?