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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

APRIL 13, 2017

What emerged was a revelation. If the answers to these questions aren’t at the top of mind, it’s time to re-evaluate your company’s buyer persona. What is a Buyer Persona? Most of us will have heard of the term, ‘buyer persona’, in some context or another. Why are customer personas important?

Buyer Persona 44
Buyer Persona Buyer CRM Data 44
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Aligning Customer Objections to the Buying Process

SBI Growth

MAY 13, 2013

Don’t get me wrong, I revel in an easy solution. Your collection of objection responses should be broken down into a minimum of 3 categories: Buyer Persona. Stage of the Buyer’s Journey. Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality.

Objections 306
Objections Customer Revelation Buyer Persona 306
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