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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

What emerged was a revelation. They wanted a tool that helped them do their job more effectively. If the answers to these questions aren’t at the top of mind, it’s time to re-evaluate your company’s buyer persona. What is a Buyer Persona? Why are customer personas important?

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Aligning Customer Objections to the Buying Process

SBI Growth

Don’t get me wrong, I revel in an easy solution. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. As a sales rep, you have a variety of tools in your bag. ‘A’ A’ Players know that these tools don’t always work independently. Seem too good to be true?