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Aligning Customer Objections to the Buying Process

SBI Growth

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Don’t get me wrong, I revel in an easy solution. One of the biggest problems for sales reps is customer objections. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. That’s because it is.

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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

Having a clear understanding of who your customers are, what motivates them and what problems they need solved is the crux of any successful marketing or sales funnel. We sat down with the sales team and looked back over the last 6 months of sales in the CRM. What emerged was a revelation. What is a Buyer Persona?