The Pipeline ? Reports of the Death of the Salesperson Are Greatly.
The Pipeline
MAY 13, 2011
What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. Buyers want to have an intelligent two-way conversation, and this won’t happen with some over-cologned “closer.” However, I have some other recommendations: Have you read all the marketing blogosphere stuff on buyer personas?
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