Buyer Persona Demand Generation Sales Management Workshop 
The Pipeline
MAY 13, 2011
However, I have some other recommendations: Have you read all the marketing blogosphere stuff on buyer personas? Those are as much for sales as they are for marketing. Craig is also the author of the popular b2b sales and marketing blog, the Funnelholic ( www.funnelholic.com ). Demand Generation.
Hubspot Sales
JULY 1, 2019
Read on for a deep dive into account-based sales. How to Define Your Buyer Personas. How to Structure Your ABS Sales Team. According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team.
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