Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
We need to rethink what that person’s role is if so much more is moving through a digital channel. Successful strategies are buyer- and market-specific, added panelist Sally Duby, a managing partner at The Bridge Group, a B2B sales consultant. That’s clearly unconscionable, but it doesn’t make Harris’ insights any less valid. “We
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