Buyer Customer Discount Epicor 
Insight Demand
MAY 12, 2014
Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM. So by the time the meeting rolls around, the last thing the potential customer wanted was more information, because they’re drowning in it. So how do you sell value and differentiate your product to these empowered buyers? True story.
Insight Demand
JANUARY 17, 2014
Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm’s needs, and how much the firm is willing to pay. What this buyer wants is insight.
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