Here is it. Your 7-Step Sales Strategy Framework For 2021.
Gong.io
JANUARY 1, 2021
SALES STRATEGY STEP 2: SET UP BUYER PROFILES/PERSONAS. Now that you know which accounts to (and not to) target, it’s time to identify the individual buyers within those accounts — buyer personas/profiles. Buyer profile: the second step in any rock solid sales strategy. How do we talk to each one differently?
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