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InsightSelling through StorySelling

Insight Demand

MAY 12, 2014

So how do you sell value and differentiate your product to these empowered buyers? It’s difficult, because buyers have already done their research online. But insight selling is more than just using data, facts, and your brilliance to shock and awe buyers about the error of their ways. Insight Selling Fail. Picture this.

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Epicor SAP Discount Up-Sell 30
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Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

Insight Demand

JANUARY 17, 2014

Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm’s needs, and how much the firm is willing to pay. What this buyer wants is insight.

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Epicor How To Discount Buyer 26
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