article thumbnail

37 LinkedIn Social Selling Stats You Need to Know

Hubspot Sales

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.

article thumbnail

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

His next book is Rethinking Sales: What’s Changing, What’s Not, And Why Knowing the Difference Matters (Harvard Business Review Press, forthcoming). . The most important thing about any go-to-market approach is the buyer and the buying process. in 2018 were online sales and only about 5% of new cars). Buying a car is an example.