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The Evolution of CRM: What’s Next?

Miller Heiman Group

While we’ve been a leader in the sales training realm for decades, the concept of CRM has been around even longer. The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. The tools of the past have made possible the sales of the future.

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