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The Evolution of CRM: What’s Next?

Miller Heiman Group

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. With limitless data at their fingertips, buyers were now able to do their own research and start making decisions without relying on a sales professional’s expertise.

Siebel 71
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Sales readiness: Brainshark, MindTickle.

Eloqua 65
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Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #97

Vengreso

Justin Shriber is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers, and marketers connect via the world’s largest professional network. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both startups and large companies such as Siebel and Oracle.

SAP 100
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What is Inside Sales (And Why Do You Need It?)

DialSource

As stated by Tom Siebel, CEO of C3.ai, Bottom line : It’s time to invest in strategies, tools, and resources that expand your capabilities as an inside sales team. Back in 2017, Sales Benchmark Index conducted more than 12,500 buyer surveys, across 19 industries. They concluded that buyers do not want to see you.