Buyer Personas – Critical Tools for Modern Sales Reps

Sales Benchmark Index

Most do not accurately follow the ebb and flow of buyers. A customized sales process is an excellent tool. Instead, you must account for the fluidity in the buyer’s journey. These tools help to anticipate buyer trends and keep pace with the buyer.

Tools Don’t Make The Carpenter

Fill the Funnel

Tools don’t make the carpenter. He uses tools, both hand tools and some of the newest power tools to accomplish results. He knows which tool to use to accomplish his goal. The internet has sped up the pace and opened the horizons for both buyers AND sellers.

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Trending Sources

Tools Don’t Make The Carpenter

Fill the Funnel

Tools don’t make the carpenter. He uses tools, both hand tools and some of the newest power tools to accomplish results. He knows which tool to use to accomplish his goal. The internet has sped up the pace and opened the horizons for both buyers AND sellers.

Tools 120

10 Traits Buyers Seek in Salespeople

Your Sales Management Guru

The 10 Traits Buyers Seek in Sales Superstars. But few training programs address how buyers view salespeople as they’re presenting that information — knowledge that can be an equally powerful sales tool. Make the buyer a hero.

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The Top Sales Tool for 2014

Sales Benchmark Index

The Buyer Process Map (BPM) will help you tackle these challenges. This tool has been around for a few years now. You will have access to guides, templates and tools to help your BPM drive revenue. His team conducted buyer research over the course of Q2.

Tools 125

Why Your Buyer Personas Are Obsolete

Sales Benchmark Index

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then.

How Top Sales Reps use LinkedIn to Create Buyer Personas

Sales Benchmark Index

Do you know who your Buyer is? This article discusses how Sales Reps define their Buyer as a Persona. Then I provide a Persona Builder tool to organize your effort. What are Buyer Personas? Buyer Personas are documented descriptions of the Buyers of your product.

How B2B Social Sellers Align With Their Buyers

Sales Benchmark Index

I discuss how these Reps align themselves with the Buyer’s process to be successful. Then I provide a Buyer Alignment Tool to enable success in these environments. A good place to start is by aligning yourself with the Buyer’s process. Buyers don’t care about your product.

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One Easy Tool to Improve Sales Efficiency Now

Sales Benchmark Index

Their buyers of on-premise data storage hardware only might get a “1”. Let the Scorecard tool do the math delivering an overall customer priority score. This time of year, Sales Ops leaders are often faced with a pressing question. We’re nearly 60% through 2013. Just five months left.

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How to Reach Today's Buyers with Modern Prospecting

Sales Benchmark Index

But buyers are much more informed today. Download this tool to rapidly improve your prospecting results. They call the same buyer each week hoping something has changed. They are resistant to change and make excuses such as, “our buyers aren’t on social media”.

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Is Sales Ops Enabling the Buyer Process?

Sales Benchmark Index

Provide the right processes, tools, structure and guidance to best deliver revenue. But is that the same as enabling the buyer to buy? Buyers don’t care about how your organization wants to sell. Is everything you do making it easier for your buyers to buy?

Buyer 96

Creating Emotional Connections With Customers Through Video

Smart Selling Tools

Today’s buyer’s journey is very different. Instead of a serial progression from marketing to sales, buyers interact with both marketing and sales throughout the buyer’s journey. Video allows you to create emotional connections with your buyers in three ways: 1.)

Video 71

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?”

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A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. With LinkedIn’s rich member data, you can leverage your buyer persona for enhanced targeting.

4 Buyer Trends That Will Shake Marketing in 2013

Sales Benchmark Index

If you believe buyer behavior would stand pat for a short while, you better let go of this belief. Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Let us look at four buyer trends bound to shake up marketing in 2013: 1.

Trends 132

Power Opinions - Experts Select Top Three Social Media Tools

Pointclear

The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Anthony Iannarino (who listed blogs first on his list) stated that, “The best social media tool you will ever have isn’t a tool.

How to Score More Sales Leads: Don’t Believe the Buyer 2.0 Myths

No More Cold Calling

Believe that Buyer 2.0 Believe that Buyer 2.0 Here’s the truth about Buyer 2.0 and the role of technology in sales: What Do Buyers Really Want? Buyer 2.0 Your buyer will move on to your competition—after trashing your reputation and brand on social media.

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Rebellious Buyers: Selling to People that Don’t Want to be Sold

Smart Selling Tools

Today’s buyers are no different in that regard but there is one difference; they’re more rebellious than ever before. And today, because of the invention of the Internet, we’re experiencing a Renaissance of a different kind—a Buyer Renaissance. Let’s be real. No one likes to be sold.

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Money Monday How to Focus on Buyers

Score More Sales

One of the worst things that can happen is that you don’t keep an eye on your “more probable” buyers – those buyers who seem close to making a decision, have an eminent need, and are qualified buyers. It is easy to get distracted in a sales career.

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How B2B Buyers Search for Tech Solutions

Tenfold

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey?

[PART 2] What Buyers Want: The B2B Vendor Advantage

DiscoverOrg Sales

As sales professionals know, the B2B buyer’s decision process is ultimately influenced by timing, office politics, budgets, vendor philosophy, and past experience – in addition to the quality and fit of the product or service itself. However, in the majority of interviews, buyers rank all the feature sets of the competing products as being roughly equal. Buyers who have a favorable view of salespeople are willing to take risks. Buyers’ preferred selling style.

Do Buyers Care?

The Pipeline

It would be interesting to get the buyer’s view on this, I suspect they would base their experience on the title on a business card, and more on the quality of the engagement, independent of whether it was sales, marketing, or the garage guard. The post Do Buyers Care?

Buyer 27

The Perfect Sales Tool: Is it Time to Stop Wishing?

Smart Selling Tools

Two years ago, I wrote about the perfect sales tool and included a wish list of capabilities that simply didn’t exist back then. Admittedly, the perfect sales tool will never exist because the needs of sales organizations vary from company to company.

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Is 57% Your Buyer’s Number?

Sales Benchmark Index

If 57% is your buyer’s number. 57% of the buying process is completed before buyer-rep interaction. Source – SEC) This statistic is based on the “average” buyer. Your buyer isn’t average. Buyers are increasingly listing ease of doing business as evaluation criteria. Buyers are more educated before interacting with a rep. Since buyers are spending less time interacting face-to-face, each interaction is more important.

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A Sales Enablement Tool for the CEO

Sales Benchmark Index

To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. Teach the sales force about the Buyer problems the new product solves. Highly tactical tools, information and training are required.

Differentiate By Being Useful To Your Buyers

Score More Sales

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. The post Differentiate By Being Useful To Your Buyers appeared first on Score More Sales.

Buyer 68

Create a Buyer Persona-Based Content Marketing Strategy

Sales Benchmark Index

Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. Core to success is the development of a buyer persona-based content marketing strategy. Why Buyer Personas.

How Sales Operations Can Link Product Management to the Buyer

Sales Benchmark Index

Tony Zambito recently wrote a compelling article about the need to inform the buyer. What if the buyer isn’t buying from your company, even if they are informed? In spite of this, what if the buyer awarded their business to a competitor because your product simply isn’t good enough?

“94% Of Buyers Research On-Line…” SO WHAT!!

Partners in Excellence

72-94% of buyers are B2B buyers are researching on line. 68% of B2B buyers now purchase goods on line. There are endless amounts of data saying that B2B buyers are letting their fingers walk through Google at some point in their buying process. There are endless research studies talking about B2B buyers are completing their purchase transaction on line. 100% of our buyers should be leveraging the web!

Your Greatest Sales Tool (It’s Not What You Think…)

SalesProInsider

Whatever you want to “get done” will be easier if you have the right tools. From closing a sale, creating a lead gen campaign, sending a proposal…or even painting a room,; anything you need to get done is easier when you have the right tools…and use them correctly.

Sales 25

Mobile Tools to Sell More

Score More Sales

What is viewable on a potential buyer’s mobile device should be the most important things to them right now in terms of reaching you or finding what they need from you and your company. This conversation continues with more about other mobile tools in a future post.

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Help Buyers by Getting a Few Steps Ahead

Score More Sales

What totally HIT me during the presentation was when Sean talked about how WE as sellers have helped create all the tools on the web that now help our BUYERS without us – that isn’t new. Figure out who your potential buyer learns from and invest in those relationships.

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How to Anticipate the Next Compelling Event of the Buyer Process

Sales Benchmark Index

Your Buyers face their own compelling events. To know a Buyer’s compelling event is critical. Because this is the real reason the Buyer is buying. Compelling events are the engine of the Buyer Process. Where in the Buyer Process do you identify a compelling event?

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We’re Smarter Than Our Buyers

No More Cold Calling

Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. Buyer 2.0 In fact, 86 percent of business buyers engage in research independent of the sales cycle. The customer is NOT always right.

Buyer 54

Can Your SMB Grow Sales Without Disruptive New Tools?

Score More Sales

It has been the case that many sales tools have been unapproachable for smaller and SMB sales teams due to the financial investment as well as the time and expertise to get some tools in place. The Good News – Tools Can be Easy to Try Out and Implement.

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Inside Sales Power Tip 130 – Know Your Buyer

Score More Sales

You can waste literally days out of every month looking for the wrong buyers. Outbound prospecting does work and it works well when you know who your target market is, what your buyers are looking for, and you have a compelling message to offer that extols value for those buyer.

CPQ Helps Find Buyers

Cincom Smart Selling

A product configurator forces you to consider those important usage questions in order to properly configure the product delivered in response to the needs of the buyer. Crossover SUV buyers. • Without that, without understanding the needs and motivations of their buyers, they were unable to establish a long-term development or evolutionary path for the vehicle. They need to be provided with tools and collateral that promotes the proper usage of the product being sold.

Buyer 19

CPQ Tools Focus on What You Are Selling

Cincom Smart Selling

CPQ tools will help you focus on what you are really selling. This is where CPQ tools bring together product and Sales in a very meaningful way … CPQ Tools help Marketing and Sales achieve alignment. CPQ tools and alignment. CPQ tools are beneficial in making sure that the decisions made with regard to product and market are built into the selling process and sales conversations during the selling process.

Bust the “Buyer 2.0” Sales Myth

No More Cold Calling

Nothing has really changed in the sales world, although many pundits rant about the “new normal,” “new realities,” Buyer 2.0, They talk about the “informed buyer.” Is the so-called Buyer 2.0 Here’s the great news: Buyer 2.0 Buyer 2.0—welcome

Buyer 44

Buyers: Take Your Rep To Work Day

The Pipeline

It reinforced the need for sales people, and their respective organizations to have a much better understanding of how others “work”, in this case buyers. stakeholders involved from the buyer organization these days. Illuminating the buyer’s journey.