Why Your Buyer Personas Are Obsolete

Sales Benchmark Index

A Sales Enablement Tool for the CEO

Sales Benchmark Index

Tools 275

The Top Marketing Tools Guide of 2018

Smart Selling Tools

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide.

Tools 142

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture. Do you know who your competitors are? What makes them a competitor?

7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. document automation tools, which reduce manual work, improve data quality, and. have tools in place to gather insights into their. Market Pulse. Source: How Buyers Buy Management.

For Revenue Sake, Act Now to Engage Buyers and Influencers During Career Transitions!

Sales Benchmark Index

Tis the season – we’re past the holidays – tis the season for career transitions. End of year bonuses have been paid, budgets have been set, and resource decisions have been made. Your first thought may be “oh no, there.

Uncover Blind Spots Through Sales and Marketing Alignment

Sales Benchmark Index

Who’s on First? The classic comedy sketch by Abbot and Costello plays on a series of misunderstandings perpetuated by rat-a-tat wordplay.

Do Buyers Care?

The Pipeline

of all US businesses having under 20 employees, marketing is truly part of the overall sales process.” don’t have the luxury of having two people for the roles, and more likely that the person in charge of sales and marketing is usually wearing a host of other functional hats.

Buyer 292

Your Product Does Not Sell Itself – Why Clarity Between Product Management and Marketing is Critical

Sales Benchmark Index

As the product leader, the knock is on your door when sell-through doesn’t meet expectations. And then the painful inquiry starts – was this a strategic error? Poor execution? One fatal cause often overlooked is functional alignment – well-intentioned people.

Advocate Marketing: How to Leverage Your Biggest Fans for the Biggest Return

Sales Benchmark Index

It’s August and for most Marketing Leads that means the looming pressure of Q4 is right around the corner. In order to hit revenue targets, you’ve been instructed to generate more leads, of better quality, with less money. But what do.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. A great sales team starts with a manager who’s a great coach.

Defining the Real Buyer

Sales and Marketing Management

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings.

Buyer 258

The complete guide to researching sales prospects: 13 tools to help you understand your buyers

Nutshell

Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google. Tools for researching people: Previous Interactions.

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner.

Tools 56

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

Smart Selling Tools

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. As CMO, when I think of digital transformation, I am applying it to the buyer journey and the new way in which prospects expect to be engaged with. Ensure initial buyer interactions are digital.

Trends 128

Types of Sales Tools That Boost Productivity

Highspot

The answer lies in using the right tools and strategies to improve sales productivity. On an intuitive level, most team leaders and managers understand that the more buyers your team can engage (within a given period of time), the more deals they’ll close for your company.

Tools 81

Personalization: The Modern Buyer’s Prerogative

Smart Selling Tools

Personalization from sales is no longer just “desired” by modern buyers — it’s required. In order to personalize selling engagements properly, the stars have to align across: Relevance: Does this message resonate with the unique characteristics of the buyer?

Buyer 124

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue

Smart Selling Tools

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue. The buyer-seller mismatch” – FinListics. The good news is that buyers are telling us what they expect and will continue to. Closer alignment with marketing.

Buyer 124

Fast Track Your Sales with New Tools

DiscoverOrg Sales

Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. As a sales rep, forging relationships with both sales and marketing will help close opportunities.

Tools 251

4 Buyer Trends That Will Shake Marketing in 2013

Sales Benchmark Index

If you believe buyer behavior would stand pat for a short while, you better let go of this belief. Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Without this understanding, leveraging marketing spend can turn into a wild guess.

Trends 338

The Top 5 Technologies to Support Revenue Enablement

Sales Benchmark Index

Your buyers are behaving differently. Recently, HBR identified 40 unique points of value that your buyers consider before. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors.

Create a Buyer Persona-Based Content Marketing Strategy

Sales Benchmark Index

Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. B2B Marketing has become an inbound world. Core to success is the development of a buyer persona-based content marketing strategy.

Ending Sales Team Resistance to Your Pricing Initiatives

Sales Benchmark Index

A sales rep’s mind can be their worst enemy when it comes to pricing initiatives. You have probably heard the comments in the hall-way and board rooms. “We don’t have good products/solutions to command those types of prices” “My customer.

Buyer Efficiency

Partners in Excellence

There are thousands of posts, hundreds of tools, hundreds of books focusing on “sales efficiency.” But it ignores the customer–ironically, much of what we do to be efficient, makes the buyer very inefficient. We put tools in place to make 1000’s of dials a day.

Buyer 71

The Culprit for Your Failed Demand Generation Project Is Likely Poor Execution, Not Poor Design

Sales Benchmark Index

How The CEO Can Jump-Start The Customer Experience Transformation (CXT)

Sales Benchmark Index

As The CEO, you obsess about your Customer. You also know you need to transform your Customer Experience. You are aware that customer expectations have risen, however, your company has not evolved to address them. You are committed to CX.

A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your target audience’s psyche.

The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. While a rep’s “tried and true” content may be relevant to some buyers, it’ll fall flat with others.

Buyer 231

How The World’s Top CMOs Take Ownership of Customer Lifecycle Management (CLM)

Sales Benchmark Index

The CMO who exclusively focuses on new lead generation is falling behind the market, their competitors, and their peers. This myopic view only focuses on one stage of the Customer Lifecycle. Conversely, revenue driven CMOs are making massive impacts to.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

Sales Benchmark Index

Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Revenue attribution is a challenging topic.

Radio As a Marketing Tool in B2B

Pipeliner

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

Sales Benchmark Index

Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Revenue attribution is a challenging topic.

The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Ready to supercharge your marketing team’s performance?

B2B 57

Hiring Additional Sales Reps is Not the Only Way to Make Your Number in 2019

Sales Benchmark Index

Entering 2019 your organization has aggressive revenue goals. You are on the hook to deliver a human capital recommendation that can support the aggressive plan.

The Top Sales Tool for 2014

Sales Benchmark Index

The Buyer Process Map (BPM) will help you tackle these challenges. This tool has been around for a few years now. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. His team conducted buyer research over the course of Q2.

Tools 312

Buyers: Take Your Rep To Work Day

The Pipeline

It reinforced the need for sales people, and their respective organizations to have a much better understanding of how others “work”, in this case buyers. stakeholders involved from the buyer organization these days. Illuminating the buyer’s journey.

Buyer 203

Buyer Behavior

Pipeliner

How Salespeople Can Adapt to Changes Brought on by New Buyer Behavior. Some of these differences have come about because of the technological revolution, the new tools available for sellers, and the nuanced ways of marketing, networking, and connecting with others.

Buyer 52

Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. The major buyer question: Why Change? Post sale, you can’t leave it up to the buyer to understand the delivered value.

Buyer 85

Why Your Buyer Personas Are Obsolete

Sales Benchmark Index

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then.